Denver PR Blog


PR Debacle of the Day
April 3, 2013, 12:29 am
Filed under: Crisis Communications

Last December, Rutgers University officials – including its President and Athletic Director – watched this video of its head basketball coach verbally and physically abusing players and thought a three-game suspension and fine was appropriate punishment.

Now, the world has seen it, and it is only a matter of time before Rutgers fires the coach. The question is how long they will allow their brand to twist in the wind before they finally do it. Free PR tip: quicker is better.

UPDATE: Rutgers made the classic public relations mistake of only dealing with part of the issue when it fired the coach on Wednesday morning. Had Rutgers also fired the athletic director who knew about the abuses months ago and did little, it would have dealt with the issue in one swift moment. Instead, the attention will now turn to the athletic director instead of simply dissipating.

UPDATE II: It took 24 hours for Rutgers to fire the coach, and an additional two days for the athletic director to “resign.”


Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: