Denver PR Blog


Critics Attack Detroit Ad Campaign
July 25, 2017, 10:32 am
Filed under: Advertising, Crisis Communications, Public Relations

Quicken Loans founder and billionaire businessman Dan Gilbert has apologized for an ad encouraging the public to “see Detroit like we do.” The only problem? Detroit is more than 80 percent black, and the ad features zero African-Americans. Gilbert said his company “screwed up badly” and that the campaign has been suspended.

Detroit


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