PR Mix-up Exposes Boulder Police Chief to Criticism

“Boulder Police Chief Maris Herold was caught in a public relations pickle Sunday as the result of a city staff mistake that caused her to appear to wobble between distinct statements on the George Floyd killing that incited protests and riots across America for the past several days,” Sam Lounsberry at Boulder’s Daily Camera reports.

“As marches proceeded in downtown Denver for a fourth straight day calling for justice for Floyd, a black man who died in handcuffs after a Minnesota policeman kneeled on his neck for nearly nine minutes during an arrest, the city on Sunday released a statement from Herold criticizing the officer’s actions and acknowledging the suffering people of color have endured at the hands of police.”

“Less than a half-hour later, staff released another. The revised quote from Herold was much different than the original, and less assertive, Colorado public relations experts” (including Doyle Albee and Dawn Doty) suggested.

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