PR Week: “The founder and CEO of CrossFit stepped down on Tuesday after making inflammatory statements about the death of George Floyd. Greg Glassman, in announcing his retirement, apologized, saying he “created a rift in the CrossFit community and unintentionally hurt many of its members.” Prominent CrossFit sponsor Reebok dropped its affiliation with the organization after Glassman’s “FLOYD-19” tweets over the weekend.”

The New York Times: “Last week, Mr. Glassman posted a tweet that made light of both the coronavirus pandemic and the killing of George Floyd in police custody, and last weekend spoke belligerently to CrossFit gym owners about race and racism in a remarkable Zoom call that was leaked to reporters.

“We’re not mourning for George Floyd, I don’t think me or any of my staff are,” said Mr. Glassman on the Zoom call, according to a recording of the call provided to The New York Times. “Can you tell me why I should mourn for him? Other than it’s the ‘white’ thing to do. I get that pressure but give me another reason.”