“I’d also recommend that up-and-comers go to work for a major PR agency as the experience is second to none. Don’t be afraid of hard work and be passionate about excellence. When I worked at large PR agencies, I frequently worked 12-hour (or longer) days. While it could have been easy to be frustrated by working 50% more than my peers, it also meant that I was becoming better at my job 50% faster and I was given greater responsibility sooner.”

– Novitas Communications Founder & CEO Michelle Balch Lyng in a profile article of her firm in ColoradoPolitics.com