Brooklyn Agency Launches ‘Corporate Allyship’ Practice

Seizing on the national protests against systemic racism and injustice, Brooklyn agency Praytell has launched a new practice group to “help brands promote diversity, equity and inclusion both internally and in the range of dealings with the public,” Diana Marszalek at PRovoke reports.

“The people, culture and allyship practice aims to help brands define their role in the current racial justice movement, and follow through with actions and communications aligned with it, bringing in multicultural experts, artists and activists for a top-to-bottom assessment and plan.”