Joanne Ostrow at The Denver Post crunched the numbers from the latest ratings period, and the data show that 9News has extended its lead in the benchmark 10 pm news category and that Fox31 has jumped into second place ahead of CBS4.
Last year, 9News notched a 2.75 rating, accounting for approximately 45 percent of viewers who were watching local news. This year, 9News increased that to a 3.13 rating, accounting for 49 percent of viewers watching local news.
Meanwhile, Fox jumped from a 1.00 rating last year (16.5 percent of viewers) to a 1.23 share this year (19.3 percent of viewers). That allowed it to pass CBS4, which saw its numbers decline from a 1.34 rating (22.1 percent of viewers) last year to a 1.10 (17.3 percent of viewers) this year.
The bottom line remains that having a client on just 9News is roughly as impactful as having them on all three other networks combined.