“We are thrilled to forge this partnership with Floyd’s 99,” says Gretchen TeBockhorst, president of PRIM Communications. “Floyd’s 99 has transformed the business of barbershops in the United States, and their upcoming campaign captures the business’s innovation and creativity in an exceptional and meaningful way.”
Provocative cable news shows may get all the headlines, but a Poynter Institute analysis finds that Americans overwhelmingly view local TV news rather than their cable TV counterparts. Media writer James Warren used Chicago as a benchmark and found:
The power and potency of local news endures, perhaps all the more so in a fragmented digital age. It’s a reality generally missed by media reporters.