Denver PR Blog


Airbnb Apologizes for ‘Sioux Style’ Teepee Experience
May 31, 2017, 9:43 am
Filed under: Public Relations

Airbnb has apologized for its “poor judgment” in advertising a teepee property in California’s Joshua Tree National Park as “true Sioux style.” John McCarthy of The Drum reports:

The Memorial Day weekend ad that appeared on Facebook and Instagram … offered a “250-square foot tipi, which accommodates up to 7 people” that features “the comforts of a cozy master bedroom” as an “unconventional getaway”

One issue was that the California site was half the country away from where the Sioux was historically situated in, and around, the American Midwest.

airbnb sioux style ad