Denver PR Blog


United Airlines ‘Re-accommodates’ Passenger
April 10, 2017, 11:02 am
Filed under: Public Relations

After video surfaced of police literally dragging unwilling passengers off an overbooked flight, United Airlines may want to think about upping its offer for passengers willing to take a later flight.

 

Unfortunately for the airline, it violated rule #1 of a crisis – avoid video and photos at all costs. And its CEO’s statement blithely apologizing for “reacommodating” the passenger only keeps the story alive longer.

Screen Shot 2017-04-10 at 10.58.03 AM


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