The public relations world has lost two giants over the past two weeks: Al Golin and Pam Edstrom.
Golin got his early start with client McDonald’s, and over the course of 60 years built his eponymous agency, Golin. Edstrom was one of Microsoft’s earliest PR executives, and she later co-founded the firm Waggener Edstrom.
After video surfaced of police literally dragging unwilling passengers off an overbooked flight, United Airlines may want to think about upping its offer for passengers willing to take a later flight.
Unfortunately for the airline, it violated rule #1 of a crisis – avoid video and photos at all costs. And its CEO’s statement blithely apologizing for “reacommodating” the passenger only keeps the story alive longer.