Denver PR Blog

Pepsi Apologizes, Still Wins
April 5, 2017, 2:47 pm
Filed under: Public Relations

Pepsi has officially apologized for its Kendall Jenner ad campaign, but I imagine its marketing executives still have smiles on their faces. Pepsi has always positioned itself as the anti-establishment choice, against Coke’s button-down, corporate persona. And putting Kendall Jenner in a provocative ad campaign no doubt accomplished what the company wanted.

Screen Shot 2017-04-05 at 2.41.06 PM

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