Denver PR Blog

Pepsi Apologizes, Still Wins
April 5, 2017, 2:47 pm
Filed under: Public Relations

Pepsi has officially apologized for its Kendall Jenner ad campaign, but I imagine its marketing executives still have smiles on their faces. Pepsi has always positioned itself as the anti-establishment choice, against Coke’s button-down, corporate persona. And putting Kendall Jenner in a provocative ad campaign no doubt accomplished what the company wanted.

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Great Moments in Journalism
April 5, 2017, 1:57 pm
Filed under: Public Relations

The dream of every high school newspaper reporter … taking down the principal.

In Kansas, a student newspaper is being praised for its hard work in reporting that Pittsburg High School’s newly hired principal had seemingly overstated her credentials. The principal, Amy Robertson, has now resigned, after the paper found she claimed advanced degrees from Corllins University, an entity whose legitimacy has been questioned.

“In light of the issues that arose, Dr. Robertson felt it was in the best interest of the district to resign her position,” the school board said Tuesday, adding that it will now begin looking for a new principal.

The turnabout came just weeks after Robertson was hired. Until Pittsburg High’s newspaper, The Booster Redux, published its findings last Friday, the main impediments to Robertson starting full-time on July 1 were her impending move from Dubai and the need to acquire a Kansas school administrator’s license.

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