“The biggest scam going in the world is PR people. I think that any time you think you did something wrong or you want to apologize, don’t try to spin it. Just say, ‘You know what, I really screwed up. I made a mistake.’ ”
– Basketball Hall of Famer Charles Barkley discussing the Tiger Woods situation (Jan. 20, 2010)
Clearly we still have our work cut out defining to the general public what “public relations” is – and isn’t.