Denver PR Blog

PR Quote of the Week
January 20, 2010, 4:18 pm
Filed under: Public Relations

“The biggest scam going in the world is PR people. I think that any time you think you did something wrong or you want to apologize, don’t try to spin it. Just say, ‘You know what, I really screwed up. I made a mistake.’ ”

– Basketball Hall of Famer Charles Barkley discussing the Tiger Woods situation (Jan. 20, 2010)

Clearly we still have our work cut out defining to the general public what “public relations” is – and isn’t.

3 Comments so far
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But he’s basically right about how to handle a crisis. That’s what he did when he got busted and his endorsements continued unabated. Tiger went into hiding lost virtually everything.

Comment by Eric Anderson

The problem is that in Charles Barkley’s world, public relations means hiding and obfuscating. Any good PR person would argue for doing what Charles routinely does – get out in front of a problem.

Comment by denverprblog

Agreed. A good PR professional won’t “spin” anything. It’s against our code of ethics.

Comment by Liz Pope

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