By Gina Seamans
Senior Counselor, JohnstonWells
My predictions for 2010 are drawn from my experience of leading the PRSA Colorado Chapter during 2009. They are geared toward the people, rather than the business. I predict that even more PR professionals will seek membership and involvement in strong professional organizations like PRSA, where they can receive professional development and connect with people who will help shape their careers. Our chapter will be invigorated by another year of membership growth, record levels of member involvement and demand for the strongest professional development schedule ever. All this invigorated activity is driven by three realities:
- The practice of public relations is evolving and smart professionals must stay on top of all points in the broad continuum of communication options.
- The job market is tight, so successful career movement depends on having an expanded network that can lead to meaningful introductions, referrals, and references.
- A successful professional must be willing to invest in themselves. This is the new normal, so professionals must grow and change, and be ready to move forward rather than look back.