By Brad Bawmann
Principal, Bawmann Group
I suspect 2010 will be every bit as challenging for our industry as 2009 was – if not worse. For 2009, many of those budgets were established in 2008 before the crash ensued. For 2010, many companies have planned for a more defensive and conservative approach…hoping things will turn. “We’ll spend money when the economy turns,” they say. Good luck with that.
If Time Magazine is right – and we’ve just survived the “decade from hell” – I’m excited to see what innovation, creativity and wondrous discoveries lie ahead.
If I had to bet on it, I think we’ll continue to see a proliferation of folks going it alone, more challenges for larger firms, and a new 800-page book on the power of Facebook, just like its 300-page baby brother on the power of Twitter’s 140 characters.