By Sharon Haley Linhart
Managing Partner, Linhart Public Relations
At the risk of pointing out the obvious, the world has really changed the way it communicates. I predict business will continue to adapt to and adopt new interactive media and digital communications for everything from customer service to crisis management to employee engagement. Organizations will seek to bypass the traditional news media and interact one-on-one with key audiences as never before. The smart strategists who know what, why, when and how to communicate will rule this new world and the question of “what’s the ROI of social media” will finally be put to rest.
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