By Steven Silvers
A key theme in 2010 will be information command and control:
Millions of people will stop using free social media services as they realize that those revenue-hungry companies are giving or selling access to their profiles, posts, pics and friends lists.
Court cases will reaffirm that employee use of social media during working hours is not protected speech, adding to intense monitoring and far more stringent policies by employers.
“Agenda media” will continue to grow as more formerly ad-supported news outlets become funded by interest groups, politically leaning foundations, single corporations and even government.
Public interest and watchdog groups will try to put teeth on the FTC’s new rules requiring full transparency in all marketing, promotion and publicity.