By Sydney Ayers
Principal, dna pr
I predict that more and more organizations will focus on authenticity – the conscious effort to speak with a genuine, consistent voice across all platforms, in all markets. From GM to Gov. Blagojevich, we have all seen what happens to those who say one thing but act in a totally different manner. The truth is there are no secrets anymore. The quality of a company’s products and services is apparent to all customers and potential customers. Its treatment of employees – both present and past – is visible not only across the corporation itself but with potential employees and other interested groups. Its citizenship, environmental behavior, corporate governance, executive compensation and public policy stance are transparent to all. Maintaining some semblance of honest talk in day-to-day communications is critical for long-term business success and therefore will impact the way in which we are expected to operate in the year to come.