2009 PR Predictions

By Steven Silvers
Principal 
Hype Optimizer,
GBSM

•  Tired of negative stereotypes, PRSA will change the term “public relations” to “hype optimization.”


•  Bruce Goldberg’s Press Release Theater will become a Broadway musical staring Nathan Lane as a local newspaper editor who falls for a bottled water publicist played by Swoosie Kurtz.  Hit songs include “Embargo my heart until Friday” and “Pourin’ pourin’ pourin’ at the Press Club.” 


•  Having become enamored with microblogging service Twitter, PR people will be first to adopt nanoblogging service Twit.  


•  Radical environmental groups will march in front of PR agencies in outrage to global warming caused by the Harvard comma.


•  Half of all PR graduates will admit they said they “like working with people” just to get a job.

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