By Laura Love
Founder & President, GroundFloor Media
The PR agencies that survive and thrive in 2009 will vehemently disregard the old saying “the more things change, the more they stay the same.” The rising tide of social media and non-traditional integrated communication programs will usher in a new paradigm for PR professionals. Agencies that aren’t willing to ride the waves and put the “public” back in public relations will ultimately drown.
