2009 PR Predictions

By Chris Arnold
Spokesman,
Chipotle 

I predict that long-time Denver anchorman Ernie Bjorkman will take a buyout, paving the way for younger, less costly talent, and one of the city’s storied dailies will face extinction as ad revenues dwindle. That already happened? OK, look for a continuation of these story lines as traditional media continue to feel the squeeze and non-traditional gains in popularity and relevance, prompting the need for PR people to realize they are first and foremost communications counselors and content providers. Let’s act accordingly.  

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