Denver PR Blog


The Hits Keep Coming at Chipotle
July 1, 2016, 7:47 am
Filed under: Chipotle, Crisis Communications, Public Relations

When I was at StorageTek, the CEO asked me what it would take to get him on the front page of the Wall Street Journal. “Embezzle $100 million,” I joked.

Recently, Chipotle has seen a lot more coverage in the Wall Street Journal than it wants, and the hits just keep on coming. If you see Chris Arnold today, buy him a drink. He’s earned it.

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Chipotle Taps Linhart for National Marketing Role
June 30, 2016, 10:04 am
Filed under: Chipotle, Linhart, Public Relations

Chipotle Mexican Grill has engaged its long-time regional PR partner Linhart PR for a new expanded national role: supporting Chipotle’s field marketing team and regional brand strategists in all restaurant markets nationwide. Chipotle previously worked with four regional firms.



Chipotle iPhone App
August 25, 2009, 11:35 am
Filed under: Chipotle

Denver-based Chipotle, which has made a killing by being slightly ahead of trends, has introduced an iPhone app that allows customers to pre-order food.



Catfight Alert: Denver Egotist vs. Chipotle
May 21, 2009, 9:49 am
Filed under: Chipotle, Denver Egotist

The advertising gurus behind the Denver Egotist have had enough of Chipotle’s new “Low Roller” marketing campaign, and they are fighting back with a new Web site: Cheapotle.com



2009 PR Predictions
January 5, 2009, 12:30 pm
Filed under: 2009 PR Predictions, Chipotle

By Chris Arnold
Spokesman,
Chipotle 

I predict that long-time Denver anchorman Ernie Bjorkman will take a buyout, paving the way for younger, less costly talent, and one of the city’s storied dailies will face extinction as ad revenues dwindle. That already happened? OK, look for a continuation of these story lines as traditional media continue to feel the squeeze and non-traditional gains in popularity and relevance, prompting the need for PR people to realize they are first and foremost communications counselors and content providers. Let’s act accordingly.  



Chipotle Celebrates 15 Years
July 28, 2008, 6:00 am
Filed under: Chipotle, Rocky Mountain News

The Rocky Mountain News helped Chipotle celebrate its 15th anniversary this month with a lengthy feature article Saturday. Everyone outside of Denver thinks of Chipotle as an overnight success, but we know better.



Chipotle Cited for its Free Burrito Promotions
May 27, 2008, 6:55 pm
Filed under: Chipotle, PRWeek

PR Week takes a look at restaurants that use sampling to drive awareness and new business, and cites Chipotle as one of the most visible examples.