GroundFloor Media has added Cindy Springsteen as accounting manager and promoted Kristina Reilly to director of business operations. Springsteen brings nearly 20 years of accounting experience to GFM. Prior to joining the team, she worked as the CFO of Explore Communications. Reilly joined GFM in 2005 as the operations manager. Since joining the team, she conducted the day-to-day financial management, client invoicing, HR and benefits management, and IT support.