The NCAA has selected GroundFloor Media to market awareness of the fan events taking place in Denver in conjunction with the 2012 NCAA Women’s Final Four. GroundFloor Media will help bring attention to “Tourney Town refreshed by Coca-Cola Zero”, the “host city” and epicenter for all Women’s Final Four fan and community activities at the Colorado Convention Center through grassroots outreach, event promotions, advertising, sponsorships and social media initiatives.