MediaNews to Outsource Customer Service

Denver-based MediaNews Group, owner of the Denver Post and approximately 60 other newspapers nationwide, will outsource customer service calls to the Philippines for three of its California papers. Denver Post customer care services currently are provided by Denver employees of the Denver Newspaper Agency (DNA), the joint venture between MediaNews and Rocky owner Scripps. But if the trial is successful, expect MediaNews to put pressure on the DNA to outsource its customer service.

Upcoming PR Events in Denver

  • The Denver Press Club is holding an open house this Friday, May 9.
  • PRSA Colorado is sponsoring PR Boost: Giving Nonprofit PR a Leg Up this Saturday, May 10. Volunteers are still needed.
  • The New Denver Ad Club is sponsoring The 3,000 Faces of Eve: Recognizing the Dynamic Realities of the Female Market on May 13. Women executives from CBS, First Data, CP+B and Thomas Taber & Drazen will “discuss, deliberate, explore and dispute how, why, when and where women are marketed to.” 
  • The Jewish Family Service of Colorado is hosting a luncheon May 13 featuring Frank Deford, who graces the pages of Sports Illustrated and is a contributor to HBO’s Real Sports with Bryant Gumbel and National Public Radio’s Morning Edition.

ABC’s Top 20 U.S. Newspapers by Circulation

Weekday circulations at the top 20 U.S. newspapers:

1. USA Today, 2,284,219, up 0.3 percent
2. The Wall Street Journal, 2,069,463, up 0.4 percent
3. The New York Times, 1,077,256, down 3.9 percent
4. Los Angeles Times, 773,884, down 5.1 percent
5. New York Daily News, 703,137, down 2.1 percent

6. New York Post, 702,488, down 3.1 percent
7. The Washington Post, 673,180, down 3.6 percent
8. Chicago Tribune, 541,663, down 4.4 percent
9. Houston Chronicle, 494,131, down 1.8 percent
10. The Arizona Republic, 413,332, down 4.7 percent

11. Newsday, Long Island, 379,613, down 4.7 percent
12. San Francisco Chronicle, 370,345, down 4.2 percent
13. Dallas Morning News, 368,313, down 10.6 percent
14. The Boston Globe, 350,605, down 8.3 percent
15. The Star-Ledger of Newark, N.J., 345,130, down 7.4 percent

16. The Philadelphia Inquirer, 334,150, down 5.1 percent
17. The Plain Dealer, Cleveland, 330,280, down 4.2 percent
18. The Atlanta Journal-Constitution, 326,907, down 8.5 percent
19. Star Tribune of Minneapolis-St. Paul, 321,984, down 6.7 percent
20. St. Petersburg Times, Florida, 316,007, down 2.1 percent

Source: Audit Bureau of Circulations (reprinted in the Denver Post)

If You Have a PR Blog and You Read Only One Blog Post This Year, Make it This Scatterbox One

Last month we examined the contradiction between the lip service many PR agencies give to new media tools and their use (or lack thereof) of the most prominent of those tools – the blog. While the results were interesting, they only offered a simplistic quantitative snapshot. What went unexamined was the qualitative aspect. Today, Steven Silvers of Scatterbox fame offered a brilliantly simple post that cuts right to the heart of the quality of blog posts. The Cliffsnotes version: posting vapidity frequently doesn’t get you anywhere. 

Top 30 Newspaper Sites for March

Nielsen Online/E&P Rankings for Newspaper Web Sites

Site — Unique Audience (000) — % Change (YoY)

NYTimes.com — 18,869 –30%
USATODAY.com — 10,709 — (-2%)
washingtonpost.com — 8,929 — 13%
Wall Street Journal Online — 6,850 — 99%
LA Times — 5,729 — 22%

New York Post — 4,677 — 31%
Boston.com — 4,184 — (-1%)
Chicago Tribune — 3,825 — 31%
SFGate.com/San Francisco Chronicle — 3,793 — (-10%)
Daily News Online Edition — 3,314 — 54%

Newsday — 3,240 — 44%
Village Voice Media — 2,814 — 139%
DallasNews.com – The Dallas Morning News — 2,727 — 96%
The Houston Chronicle — 2,690 — (-26%)
International Herald Tribune — 2,587 — 33%

Atlanta Journal-Constitution — 2,384 — 28%
Chicago Sun-Times — 2,206 — 8%
The Politico — 2,095 — 58%
Azcentral.com — 2,016 — (-4%)
Seattle Post-Intelligencer — 1,967 — (-8%)

tampabay.com — 1,908 — 6%
Star Tribune — 1,763 — 18%
MercuryNews.com — 1,662 — 36%
Orlando Sentinel — 1,642 — (-31%)
Philly.com — 1,554 — (-12%)

Sun-Sentinel — 1,524 — (-9%)
Detroit Free Press — 1,484 — 38%
Cleveland.com — 1,460 — 89%
MiamiHerald.com — 1,451 — (-17%)
The San Diego Union-Tribune — 1,432 — (-19%)

New York Times, Chicago Tribune Earnings Worry Wall Street

The newspaper industry took a double hit today as The New York Times Company posted a Q1 loss — “one of the worst periods” the company has seen — and new Chicago Tribune Co. Chairman and CEO Sam Zell disclosed that revenues are down so far (double digits) this year that the company may be forced to sell newspapers and other properties

Despite the earnings news, at least Sam Zell is trying to keep things interesting.

Carmelo Plays Musical Chairs with Marketing Reps

Denver Nugget star Carmelo Anthony is having a little trouble getting the love — and endorsements — that his NBA classmates LeBron James and Dwyane Wade get. While Wade has won an NBA championship and LeBron has taken his team to an NBA Finals series, Carmelo only seems to be able to top them in area of off-court incidents. There has been the recent DUI arrest, the Manhattan bar fight, the DIA marijuana incident, the anti-drug snitch video, the second marijuana incident, and the debacle against the New York Knicks when he threw a weak punch and then ran away like a scared kindergartner).

Like a lot of athletes and celebrities, though, Carmelo is looking to assign blame elsewhere. Taking the fall this time is his marketing firm BDA Sports, whom ‘Melo has fired and replaced (at least temporarily) with Theresa Tran of Tease Marketing. 

New York Times Recognizes PR Savvy

Amid the Olympics torch run debacle, The New York Times praises the pro-Tibet forces for their public relations savvy:

“Soon after China was awarded the Olympic Games seven years ago, a series of public relations strategy sessions were held. But it wasn’t the Chinese government holding the sessions: it was grass-roots Tibet support groups in the United States and abroad. The protesters quickly established a communications plan, focused their message and ran camps where they taught members interview skills and even rappelling — as they showed off last week in hanging banners on the Golden Gate Bridge. As a result, the protesters have pulled off a publicity coup.”

Denver Post Q&A with PRSA/MGA’s Jeff Julin

This morning’s Denver Post has a Q&A with Jeff Julin, president of Denver-based MGA and currently chairman of PRSA. Credit reporter Steve Raabe for asking some tough questions about how the public relations industry is perceived and why PRSA has been accused of staying on the sidelines in the Edleman/Wal-Mart debacle. Unfortunately, in the abbreviated Q&A format, the responses are mostly just sound bites.

Denver PR Moves

  • Metzger hired Theresa Blake as account services director and Craig Randall as account coordinator. Blake previously was with Wild Oats.
  • Xstatic added Jim Randall as senior public relations expert. Randall’s previous experience includes Frontier Airlines and the U.S. Air Force.
  • GroundFloor Media has added Amanda Brannum as a senior public relations manager. She previously worked with the North Texas Business for Culture and the Arts in Dallas.

Rocky Wins Pulitzer … Sort Of

Colfax and Broadway was abuzz this afternoon as the 2008 Pulitzer Prize winners were announced. While the Denver Post was shut out, the Rocky Mountain News learned that reporter Kevin Vaughan was a finalist for his series titled, “The Crossing.”  And incoming Rocky photographer Preston Gannaway won “on her first day as a Rocky Mountain News photographer” for her work at her previous newspaper, the Concord Monitor.

A Brave New (Online) World

Ken Barber at Pure Brand brought to our attention this blog post. As Ken notes, “It drives home the point that PR people can’t just apply their age-old, journalist-outreach tactics to the online world, especially bloggers.” We agree. Journalists have come to accept that being spammed comes with the job, and usually they aren’t in a position to hammer you publicly if you annoy them. But bloggers are different, so spam them at your own risk.

The Downside: Pen Marks on My Monitor When I Do the Crossword

The only thing newspapers have been shedding faster than reporters is paying subscribers. With free Web sites, it’s hard enough to get twentysomethings to pay for a newspaper subscription, but what happens when you can’t even keep subscribers who are in their fifties and used to be copyeditors at your publication? The Boulder Daily Camera is finding out. (Hat tip to Daniel Brogan at 5280.)

GBSM Unveils New “YourHub” Practice

GBSM today announced that it will reduce its focus on large, reputable, corporate clients and instead target Denver-area, consumer public relations by creating a new division called “GBSM | YourHub.com.” The new division will identify enhanced strategies to place articles in the YourHub franchise.

“We got the idea when we read about Edelman consolidating its digital practices and enhancing its focus on ‘authentic’ communications,” said GBSM principal Steven “Steve” Silvers. “We immediately convened our principals and held a staff retreat to ponder the question, ‘What is next in public relations?’ Then it hit us! YourHub is the pinnacle of what the public relations experience should be. Not quite journalism, not quite user-generated content, not quite reputable, but fully billable!”

The strategy has already delivered several success stories, and helped the agency land several new clients, including Lil’ Angel Pet Boutique & Gallery and Ladies En Confidente, according to Silvers. 

Michelin Responds

In the spirit of equal time, Michelin’s director of Public Relations for North America has responded to our post on the company’s RFP:

“I know the RFP process can be long and involved. However, we at Michelin believe it is very important to be thorough. We seek long-term partnerships, not short-term programs. Finding the best fit — from a corportate culture, ability, creativity, mindset, etc. etc. perspective — takes time. We very much appreciate each agency who participated and we are confident that this thorough process has brought the best result. And, perhaps if RFPs are to be “hated” the best solution is to make sure that they don’t have to be repeated anytime soon. Taking the time to make the right choice for a long-term partner, as Michelin has done, is for us the best option.”

— Lynn Mann
Director of Public Relations, North America
Michelin

Congrats to Al Lewis

Congratulations to Denver Post business columnist Al Lewis, who won the “Best Business Column” award from the Society of American Business Editors and Writers for the second year in a row. Among the columns reviewed for the award was his piece on “Flacks Gone Wild,” also known as “Why Spend a Little Extra Money to Hire a Veteran PR Executive? Because He Won’t Create a Story By Arguing with Nutjob Protesters in the Parking Lot of the Marriott City Center.”  

I’m Senior … They Even Let Me Meet Our Clients Face-to-Face

Occasionally, as a service to our valuable readers, we take emails that we receive and, well, we’ll just say it: convert them from delusional ramblings and random threats to more thoughtful, well-reasoned statements. In response to our recent post about the PRSA awards judging, the following thought has been expressed by a number of readers, albeit some more eloquently than others:

Five years of experience DOES NOT make someone “senior” level.


The actual emails supporting that concept ranged from, “Would five years make you a senior architect or lawyer?” to “Suggesting that five years of experience makes you ‘senior-level’ and qualified to judge industry awards just reinforces PR’s image as facile publicists and event planners.” Ouch. 

Linhart PR Seeks Account Executive

Denver-based Linhart PR, recently recognized by PR Week as one of the top three small PR firms in the nation, is seeking a smart, energetic, results-oriented account executive to help develop and deliver PR programs for clients in health care, professional services and other sectors. The ideal candidate will have three to five years of PR experience, including PR firm experience; or a comparable amount of newsroom experience as a working journalist. 

He or she will have strong media relations, writing and project management skills.  Health care experience is preferred.  A bachelor’s degree in journalism, communications or PR is required.  Candidates must enjoy working in a dynamic, friendly team setting where good relations with clients and colleagues are prized. Linhart PR offers a highly competitive compensation package, including salaries benchmarked against local and national PR firms; quarterly cash bonuses; and a comprehensive benefits plan.  We are an Equal Opportunity Employer and have been named one of the best PR firms to work for by The Holmes Report.

Candidates should send a resume, including a description of qualifications, along with references, three brief writing samples and salary requirements to info@linhartpr.com.

Senior PR Professionals Needed for Awards Judging

From PRSA Colorado: On March 28 and March 31, the PRSA Colorado chapter is looking for senior-level (with five or more years of PR experience) to judge the Ohio PRism Award entries. Judges receive a $10 Starbucks gift card, and lunch will be provided during both sessions. To sign up (or for more information), contact Maggie McMonigle at maggie@praco.com.

Details:

Friday, March 28, Session
At PRACO’s office
10 a.m. to Noon 

Monday, March 31, Session
At Schenkein’s office
11 a.m. to 1:30 p.m.

 

 

Is There a Denver PR Recession?

It is hard to tell exactly what effect the recession is having on the public relations industry so far. Like a lot of other economic bellwethers, the PR-specific information seems inconclusive and often contradictory. PR Week has speculated in the last few weeks that the economic fears have frozen employment at a number of PR agencies, but hasn’t yet resulted in significant layoffs. Locally, it is just as muddled.

One trend that may be an indicator, though, is that Andrew Hudson reports he is seeing an increase in the number of people posting to the “People for Hire” section of his Web site. Let’s hope that is just an indication of the continuing growth in the traffic to his Web site rather than a sign that more people are out on the streets job-hunting these days. If you are one of the ones posting to the site, there is some encouraging news: Andrew has been surprised by how many companies hire individuals based on their profiles. And if you plan to post your profile, be succinct. Says Andrew, “God rewards good writing, brevity and creativity.”

So, let’s all take a moment to silently thank him for creating his PR Jobs List, which is one of the greatest resources ever created for Denver PR people.

Free PR Salary Tip of the Week …

First Data has long had a reputation as being a tough place for PR people to work, and it looks like the KKR acquisition hasn’t made it any easier. The Denver Post profiled the company this weekend and noted that additional layoffs are likely, and yet today Andrew Hudson’s Jobs List has a Director of Communications position open there. But typical First Data — they are lowballing the salary at $75-$100K.

Here is our free PR salary tip of the week: you should be able to negotiate $150K+ for a Director of Communications position at a sizable company such as First Data.

With that, the others hiring this week include Pure Brand, Xcel, Western Union, Arrow Electronics, Colorado Ballet, Digital Globe, Jackson Life Insurance, Kaiser Permanente, Regis Jesuit High School, Rose Medical Center, and U.S. Paralympics.

Is Johnny Knoxville Headed to Microsoft?

You had to figure that dramatic changes were coming to Microsoft’s advertising when the company selected Boulder- and Miami-based Crispin Porter + Bogusky as its AOR for its consumer account. After all, you don’t bring in one of the edgiest advertising agencies just to have them riff on processing speeds. Valleywag reports that Microsoft is considering Jackass‘ Johnny Knoxville as its next pitchman.   

GBSM is Looking for an Associate

 
GBSM is looking for an associate with at least a few years of experience (preferably on the agency or consulting side). According to GBSM, “We don’t hire very often, and our standards are quite high for intelligence, current affairs and media knowledge, research and communications skills, project management and personality fit. For the right person, we’re offering a rare opportunity to take their abilities and career to the next level. We realize that the best people in town are already employed and indispensable, so we’re very big on protecting people’s confidentiality in these matters.” Anyone interested should contact Steven Silvers, principal, or Raleigh Decker, HR manager.
 

‘Multitasking’ Comes to 9News

Layoffs and buy-outs have been rampant at Denver’s media outlets over the past year, so we all knew consequences would be coming. We blogged about the Rocky Mountain News jamming its local section with articles from other newspapers because it has fewer reporters, and now Joanne Ostrow at the Denver Post has the details of KUSA/Channel 9’s efforts to do more with fewer people.

Says KUSA GM Mark Cornetta, “In the old world, one person shot a story, another edited  it, a third told the story. In the new world, one person would be reporter/photojournalist/editor and producer for TV and the Web.” So what is next for KUSA/Channel 9? Maybe this: