In the spirit of equal time, Michelin’s director of Public Relations for North America has responded to our post on the company’s RFP:
“I know the RFP process can be long and involved. However, we at Michelin believe it is very important to be thorough. We seek long-term partnerships, not short-term programs. Finding the best fit — from a corportate culture, ability, creativity, mindset, etc. etc. perspective — takes time. We very much appreciate each agency who participated and we are confident that this thorough process has brought the best result. And, perhaps if RFPs are to be “hated” the best solution is to make sure that they don’t have to be repeated anytime soon. Taking the time to make the right choice for a long-term partner, as Michelin has done, is for us the best option.”
— Lynn Mann
Director of Public Relations, North America
Michelin
Michelin Responds
Denver Public Relations Blog 