Los Angeles County Under Fire for PR Agency Expenses

PRWeek: “Los Angeles County is defending its decision to hire Mercury Public Affairs and Fraser Communications for COVID-19-related work that has been criticized as wasteful.”

“The county brought on the two shops in mid-March to help manage crisis communications for the pandemic, said Lennie LaGuire, director of county-wide communications for Los Angeles County’s chief executive office.”

“The initial contracts with the two agencies cost the county $200,000 each, LaGuire said. However, the county has spent approximately $1.9 million for their services, according to reports from Los Angeles TV station Fox 11, which LaGuire confirmed.” …

“Specifically, the two firms augmented county comms staff by maintaining websites and social feeds, creating external video content and photography and translating content, she said. They also helped with outreach to stakeholder groups like professional organizations, chambers of commerce and faith-based organizations and provided capabilities the county lacked, like the ability to create motion graphics for Instagram.”

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