PRWeek Survey Pinpoints COVID-19 Impact
1 Comment so far
Leave a comment
What impact is COVID-19 having on PR campaigns? According to a PRWeek survey:
- Consumer and brand campaigns are most affected
- 40% of in-house respondents said their budgets have already been cut (24% also said their budgets have increased)
- 26% percent of respondents said hiring is frozen and 16% said layoffs have occurred
- 43% of agency respondents said clients have reduced retainers (although only 24% of in-house respondents said they have reduced them)
1 Comment so far
Leave a comment
While my work is to advocate for conservation groups, it’s all part of the political “game.” And that doesn’t stop ever. Not even a pandemic can stop that.
Comment by Stephen Koenigsberg March 26, 2020 @ 10:30 am