Denver PR Blog


PRWeek Survey Pinpoints COVID-19 Impact
March 26, 2020, 10:21 am
Filed under: COVID-19, PRWeek, Public Relations

What impact is COVID-19 having on PR campaigns? According to a PRWeek survey:

  • Consumer and brand campaigns are most affected
  • 40% of in-house respondents said their budgets have already been cut (24% also said their budgets have increased)
  • 26% percent of respondents said hiring is frozen and 16% said layoffs have occurred
  • 43% of agency respondents said clients have reduced retainers (although only 24% of in-house respondents said they have reduced them)

1 Comment so far
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While my work is to advocate for conservation groups, it’s all part of the political “game.” And that doesn’t stop ever. Not even a pandemic can stop that.

Comment by Stephen Koenigsberg




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