What impact is COVID-19 having on PR campaigns? According to a PRWeek survey:
- Consumer and brand campaigns are most affected
- 40% of in-house respondents said their budgets have already been cut (24% also said their budgets have increased)
- 26% percent of respondents said hiring is frozen and 16% said layoffs have occurred
- 43% of agency respondents said clients have reduced retainers (although only 24% of in-house respondents said they have reduced them)
Denver’s Farm Credit and its agency Inview Communications are feeling the love from PR Week, which profiled the financial services company’s new brand launch. Margaret Fogarty, formerly of Qwest, is Farm Credit’s communications director, and Carey Madsen and Maria Miller from InView manage the account.
As PRWeek distributes its last weekly edition before switching to a monthly, the New York Times notes:
“(PRWeek) is now in the embarrassing position of all businesses that choose a too-specific moniker — think of the chef who christens his restaurant ‘8 Jones’ after its street address, only to perplex customers when 8 Jones later moves to 14 Chestnut Street.”
PRWeek announced several changes today, the most dramatic of which is that the previously weekly publication will now be a monthly. PRNewser has the details.
PR Week reports that many PR firms “are reporting that clients are asking them to take a hiatus from full-time work as the country enters 2009 with a sense of trepidation.”
PR pro Brian Solis, online journalist Tom Foresmski, blogger Neville Hobson and Social Media co-founder Chris Heuer have teamed up to form AdHocnium, “an ad-hoc agency that trains PR firms and clients to use new media.” PR Week has the details.
Click here to participate in PR Week’s annual salary survey. Results will be published in February.