PRWeek Survey Pinpoints COVID-19 Impact

What impact is COVID-19 having on PR campaigns? According to a PRWeek survey:

  • Consumer and brand campaigns are most affected
  • 40% of in-house respondents said their budgets have already been cut (24% also said their budgets have increased)
  • 26% percent of respondents said hiring is frozen and 16% said layoffs have occurred
  • 43% of agency respondents said clients have reduced retainers (although only 24% of in-house respondents said they have reduced them)