Denver PR Blog


Edelman Trust Barometer, COVID-19 Edition
March 23, 2020, 1:53 pm
Filed under: Public Relations

Global public relations firm Edelman has released a COVID-19 edition of its annual Trust Barometer, and among the findings:

  • Ongoing trust issues with government and media has left employers as the most credible source of information for workers
  • Unsurprisingly, scientists and doctors remain the most trusted spokespeople
  • Employees want regular updates from their employers, with 63 percent asking for daily updates
  • Employees expect businesses to act to protect employees and the local community, including by adapting its operations, including remote working, canceling non-essential events and business travel bans

You can read the executive summary and full report here.