Global public relations firm Edelman has released a COVID-19 edition of its annual Trust Barometer, and among the findings:
- Ongoing trust issues with government and media has left employers as the most credible source of information for workers
- Unsurprisingly, scientists and doctors remain the most trusted spokespeople
- Employees want regular updates from their employers, with 63 percent asking for daily updates
- Employees expect businesses to act to protect employees and the local community, including by adapting its operations, including remote working, canceling non-essential events and business travel bans
You can read the executive summary and full report here.