It has been a tough year for the Pac-12 Conference. Despite having traditionally strong teams like UCLA, USC, Stanford, Oregon, Arizona State and (ahem) Colorado, the conference continues to be overlooked on the national stage. Add to that a series of self-inflicted wounds – an exorbitantly paid commissioner, exorbitant HQ office space and a less-than-exorbitant television deal – and you can see why it has been a troubling year for the conference’s schools.
To better tell its story and repair the damage to its brand, the Pac-12 has engaged mega-agency FleishmanHillard. John Canzano at The Oregonian reports:
“Conference commissioner Larry Scott recently pitched his bosses a plan that would sell a 10-percent equity stake in the conference’s media rights to private investors for $500 million. The hiring of FleishmanHillard is designed to help position the conference for that possible offering.”
“Still, when your motto is ‘Conference of Champions,’ being left out of the championship tournaments in college football and failing to matter in men’s basketball is far more impactful to your brand than talking points.”