Three years after forcing NFL players, including then-Dallas Cowboys quarterback Tony Romo, to withdraw from a fantasy football convention in Las Vegas because of its connections to gambling, the NFL announced that Caesars Entertainment is the first-ever “Official Casino Sponsor of the NFL.”
“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies. Combining the NFL with Caesars’ expertise in world-class entertainment will provide our fans unique experiences both here in the United States and abroad.”
–– Renie Anderson, SVP of NFL partnerships, sponsorship & consumer products
Denver Public Relations Blog 