Covington Catholic student Nick Sandmann’s family has retained Louisville, Ky.-based RunSwitch PR to help guide it through the media firestorm that ensued over the weekend. Grace Schneider of the Louisville Courier Journal reports:
Asked about its role, RunSwitch released a statement saying that the firm “has been retained by the Sandmann family to offer professional counsel with what has become a national media story. We are working with the family to ensure an accurate recounting of events which occurred this past weekend.”
RunSwitch partners Steve Bryant and Gary Gerdemann said that Sandmann family asked people they knew over the weekend about getting help with handling the media.
“They reached out to our firm, and we responded,” said Bryant, adding that the business specializes in crisis management “all over the country.”
Scott Jennings, a conservative political commentator and a columnist for the Courier Journal, is the third partner in RunSwitch.