The NCAA has selected GroundFloor Media to market awareness of the fan events taking place in Denver in conjunction with the 2012 NCAA Women’s Final Four. GroundFloor Media will help bring attention to “Tourney Town refreshed by Coca-Cola Zero”, the “host city” and epicenter for all Women’s Final Four fan and community activities at the Colorado Convention Center through grassroots outreach, event promotions, advertising, sponsorships and social media initiatives.
Amélie Company Advertising and PR has been named agency of record by Denver Regional Council of Governments (DRCOG). DRCOG selected Amélie after a competitive review of proposals from local advertising and PR agencies to spearhead a wide range of marketing and public relations programs. These initiatives will engage regional commuters in DRCOG’s RideArrangers program, which includes Carpool, Vanpool, Schoolpool, Telework, Guaranteed Ride Home and Bike to Work Day.