Weber Shandwick has released a new report that examines the roles CEOs play in social media, and the news is mixed:
Our analysis revealed results that were good and not-so-good. Robust signs exist that CEOs are actively taking charge of their corporate reputations and demonstrating leadership through communications. For the most part, they are extensively quoted in the business press, frequently deliver keynote speeches at conferences, and participate in business school forums. But when it comes to digital engagement and social media, CEOs are generally “unsocial.” As more CEOs take on the mantle of “chief narrator,” however, we expect that this will change and change fast.