Can reporters who are trained to be neutral successfully make the transition to the public relations world of advocacy? Alan Stamm analyzes the arguments on both sides.
From the Newsroom to the Boardroom
Can reporters who are trained to be neutral successfully make the transition to the public relations world of advocacy? Alan Stamm analyzes the arguments on both sides.
Denver Public Relations Blog 
The ones who were good reporters and editors can. The others who were lazy, unskilled at good journalism, unimaginative, arrogant…not so much. A truly skilled communicator can communicate a story from either side; you’d be surprised how many really good journalists laugh at incompetent communicators (both private and public sector) because they know they could do a better job of messaging about their clients…