Denver PR Blog

From the Newsroom to the Boardroom
January 29, 2010, 7:58 am
Filed under: journalism, Public Relations

Can reporters who are trained to be neutral successfully make the transition to the public relations world of advocacy? Alan Stamm analyzes the arguments on both sides.

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The ones who were good reporters and editors can. The others who were lazy, unskilled at good journalism, unimaginative, arrogant…not so much. A truly skilled communicator can communicate a story from either side; you’d be surprised how many really good journalists laugh at incompetent communicators (both private and public sector) because they know they could do a better job of messaging about their clients…

Comment by Vill Robinson

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