Filed under: 2010 Denver PR Predictions
Denver Art Museum
Whether we’re agency, corporate or non-profit communicators, all of us made changes in the last year to get the maximum impact from the staff, dollars and resources we have to get the job done. I suspect these efficient alterations will continue as the norm, even when budgets increase.
The first way I see this playing out is in the creation of partnerships that are both low-cost and strategically crafted to yield relationships and results. Building relationships is important, and partnerships that also show growth in target-audiences, increased sales/donations or higher attendance will be the ones worth the significant time and energy it takes to foster the partnership.
Now that we’re past the initial jubilation over social media tools, 2010 will be the year for us to quantify the value of all our Twittering, Facebooking and blog-posting and focus more on what is (and isn’t) helping us meet our goals and bringing a return on the time and/or money invested.
Finding the best way to measure the success of these tools within the scope of an integrated, strategic communications plan is an exciting prospect. In my own role, I haven’t completely figured out the most effective way to overlay the digital-interaction data with museum attendance and revenue, and look forward to all I can learn from that connection. Anticipating all the knowledge that connecting those dots can tell us about our audiences and what they most want out of their relationship with the organization is yet another reason to be excited about 2010.
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