By Wendy Aiello
Principal, Aiello Public Relations & Marketing
Forging and maintaining relationships will continue to be the bedrock of a successful public relations agency. We must utilize every person and their skill set at our agencies to find our new media relationships. The truly successful firms will discover and become sources for all credible media outlets – both traditional and “new.”
The birth of smaller agencies continues. With the massive shift in the media market more people will hang their public relations shingle in 2010. A prediction for 2011 – fewer small shops. It’s not as easy as it looks!
More consortiums of public relations and marketing professionals will physically band together. It gets lonely working remotely. Great ideas are born when face-to-face communication takes place. The “old” model agency may not be viable for many PR pros, but coming together with other individuals in the field will continue to provide new business, media leads and contacts and a greater quality of life.
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