Annual ‘State of PR’ Report Reflects Economy

The Council of PR Firms released its annual “State of Public Relations Survey,” and the data is what you might expect:

  • Average 2008 agency growth was 4 percent, compared to 10 percent in 2007
  • 67 percent of agencies expect 2009 revenues to be down or flat
  • Social media and digital content creation are the areas agencies expect to grow the most

But, as PR Newswer points out, there is some surprising news as well:

  • 30 percent of agencies report they are currently hiring
  • 69 percent think the Obama administration will be good for the PR industry