In her first DBJ bylined article, PRSA Colorado President Gina Seamons makes the argument that investing in public relations during tough economic times can be a powerful competitive advantage:
“Businesses can’t afford to leave customers behind during the recession and then find new ones after the economy rebounds. The cost to acquire a new customer is five to 10 times greater than the cost of retaining an existing one, according to research by Bain & Co.”
Fox 31 sports anchor Eric Goodman is the latest Denver television personality to be let go. Dusty Saunders at the Rocky Mountain News reports that Fox 31 “executives did not renew the contract of Goodman, who joined the station in October 2004.”
Among those hiring this week are Business Wire, Bio-Logical Capital, University of Colorado’s School of Public Health, Molson Coors (two positions), Denver Scholarship Foundation, Examiner.com, FTI, Intrado, Physician Health Partners, CU Denver and Western State College.
Metzger Associates has hired Lisa Greim as senior account executive. Greim formerly was a technology reporter for the Rocky Mountain News and a public relations consultant for the Fresh Ideas Group.