PRSA President: Don’t hide during times of economic woes

In her first DBJ bylined article, PRSA Colorado President Gina Seamons makes the argument that investing in public relations during tough economic times can be a powerful competitive advantage:

“Businesses can’t afford to leave customers behind during the recession and then find new ones after the economy rebounds. The cost to acquire a new customer is five to 10 times greater than the cost of retaining an existing one, according to research by Bain & Co.”