Will Scripps Try to Outlast MediaNews Group?

The most interesting predictions often are the ones that have a 2 percent chance of coming true. So in that spirit, let me offer this prediction: Scripps has analyzed the numbers and realized that it can outlast MediaNews Group if it is willing to suffer another tough six months. MediaNews Group will be forced to fold the Denver Post by summer, and the Rocky Mountain News will survive as the only major daily in Denver.

Will that prediction come true? Probably not. But if the economics of being the only newspaper in town work for MediaNews Group, they should also work for Scripps. And Scripps seems much better positioned financially to ride out a tough six months than MediaNews Group. We are just two days away from mid-February, which is a full month after Scripps initially implied a decision would be made about shutting down the Rocky, and there still has been no word on its fate.

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