Denver PR Blog


Twitter Takes Down Johnson & Johnson
November 17, 2008, 10:18 am
Filed under: Social Media, Twitter

Johnson & Johnson brand Motrin got schooled in the finicky art of social media over the weekend when one of the ads it wanted to “go viral” did just that. Unfortunately, the conversation, which began on Twitter and spilled over into the blogosphere, focused on why the ad was insulting rather than clever.

By 8:30 last night, the Motrin website was down as the company removed the ad. Unfortunately for Motrin, the print executions will continue for another month before they cycle out.

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3 Comments so far
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[...] is just now getting into Twitter (which might be why this result occurred), but has found it useful to discuss information about the company and correct misperceptions. A [...]

Pingback by Johnson & Johnson: Wading Into Social Media « The Ethos of Public Relations

[...] is just now getting into Twitter (which might be why this result occurred), but has found it useful to discuss information about the company and correct misperceptions. A [...]

Pingback by Johnson & Johnson: Wading Into Social Media « The Jacob Insider - “The Sales and Marketing Bible”

9mo later & this ad is till getting emailed & comments. I tink it was a joke. Lighten up.

Comment by lilkunta




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