Johnson & Johnson brand Motrin got schooled in the finicky art of social media over the weekend when one of the ads it wanted to “go viral” did just that. Unfortunately, the conversation, which began on Twitter and spilled over into the blogosphere, focused on why the ad was insulting rather than clever.
By 8:30 last night, the Motrin website was down as the company removed the ad. Unfortunately for Motrin, the print executions will continue for another month before they cycle out.
3 Comments so far
Leave a comment