Erin Osovets and Gwenaviere Doherty have founded Theory X, a boutique public relations agency focusing on music, art, film, and fashion.

Moxie Media Group has rebranded itself as Moxie Creative Communications Agency in a move to distinguish itself from traditional marketing, advertising and PR firms. I’ve read the press release twice and I still can’t figure out exactly what is changing, so I’ll let Moxie speak for itself:

“Traditional advertising or marketing agencies are engaged primarily for their branding and marketing expertise, where their services are geared towards helping clients sell products and services to a specific target demographic,” said Mike Schrader, president, Moxie CCA. “While Moxie CCA is called upon to do the same, our clients’ communication challenges are increasingly centered on a need to communicate one or more messages to multiple target audiences across multiple communications channels. In these cases, we are helping our clients to determine the best way to communicate to their many constituents and then execute their campaigns accordingly.”

If you have been looking for a tortured analogy that explains the difference between lobbying and public relations, NPR has come to your rescue: lobbyists are the Army soldiers storming Normandy, while PR people are the Air Force.

GBSM’s Steven Silvers blogs about what the recent decisions by Frontier Airlines and the Colorado Tourism Office to select New York City-based public relations firms mean to Colorado agencies.

The team at Dovetail Solutions is handling the public relations for the University of Colorado Hospital’s groundbreaking ceremony to celebrate its $400 million expansion. The expansion will include a second inpatient 12-story tower, increased patient care facilities to the Anschutz Cancer Pavilion and new parking structures for patients, visitors and employees. The entire project is scheduled to be complete by 2013.

Columbia Journalism Review examines the state of communications and concludes that “the muscles of journalism are weakening and the muscles of public relations are bulking up—as if they were on steroids … the dangers are clear.”

“As PR becomes ascendant, private and government interests become more able to generate, filter, distort, and dominate the public debate, and to do so without the public knowing it. ‘What we are seeing now is the demise of journalism at the same time we have an increasing level of public relations and propaganda,’ (author Robert) McChesney said. ‘We are entering a zone that has never been seen before in this country.’ ”

If you are feeling stressed at work lately, it isn’t your imagination. Or maybe it is.

Freelance writer Luke O’Brien wrote an article for Men’s Health on UFC fighter Georges St. Pierre. A few months later, the magazine’s PR team pitched him the article he wrote.

Hi, Luke-

Men’s Health went behind the scenes of UFC welterweight champion Georges St. Pierre’s title fight with Josh Koscheck. In his April issue cover story, St. Pierre opens up to the magazine about acting as a trainer and a learner, always climbing to reach his goals. Would you be interested in running any of his quotes from the interview?

Luke’s response:

Sounds great. I’d be interested in interviewing the writer. Lemme know.

Luke