Smashburger Selects Mullen Lowe as PR AOR

PR Week reports that Denver’s Smashburger has selected the Boston-based PR firm Mullen Lowe as agency of record:

The restaurant chain issued an RFP at the start of December and selected Mullen Lowe later that month. Aside from Mullen Lowe, 10 agencies pitched for the business, including DKC, Canvas Blue, Connect PR, Kaplow Communications, Stuntman PR, MWW, M Booth, Spong, Exponent PR, and Allied Integrated Marketing. The finalists were Mullen, M Booth, DKC, and Exponent.

Mullen Lowe will manage Smashburger’s media relations nationally and locally. For instance, the firm will help to get the word out about the chain’s promotion windows, which change every eight weeks, and support restaurant openings with proactive and reactive communications.

The firm’s first order of business is helping Smashburger put together a core PR strategy, including key messaging points to be included in all pitches throughout the year, and defining what beliefs drive Smashburger from a consumer and internal perspective.

BMA Accepting Gold Key Award Entries

Business Marketing Association Colorado (BMA Colorado) is accepting entries for its annual Gold Key competition. The competition features 60 categories, including innovative campaign strategies, branding, integrated internal and external marketing communications strategy, digital marketing strategy, multimedia and video strategy, and successful public relations campaign. The deadline for entry is March 4.

Competitors Marketing Off Chipotle’s Woes

PR Week reports:

Fast-casual restaurant chain Freshii is halving the cost of its Mexican menu items, when Chipotle shuts its doors on February 8 to meet with employees and discuss its response to E. coli outbreaks. Freshii CEO Matthew Corrin said in a statement, “We figured the least we could do was look after their customers while Chipotle pauses to recalibrate.”

How generous.

Chipotle to Close All Stores Feb. 8 for Food Safety Meetings

Daniel Victor, reporting for the New York Times:

As Chipotle Mexican Grill tries to recover from a series of contaminations that have caused some customers and investors to flee, it said it would shut all its stores for several hours on Feb. 8 to hold food safety meetings with employees.

“We are hosting a national team meeting to thank our employees for their hard work through this difficult time, discuss some of the food safety changes we are implementing, and answer questions from employees,” Chris Arnold, a Chipotle spokesman, said in an email. The stores will open at 3 p.m., later than the usual start time of about 10 a.m. or 11 a.m., skipping the lunch hour rush on a Monday.

Hard to tell if this will help or just prolong the story, but a lot of market cap rides on the answer.

Denver PR Jobs

It is a good week for Denver-area PR agency jobs. Among those hiring this week are B Public Relations, CIG (paid internship), Communications Strategy Group, GroundFloor Media, Comcast, Community First Foundation, Craig Hospital, Foothills Animal Shelter, Foundation for Global Scholars, Great Outdoors Colorado, Habitat for Humanity of Metro Denver, History Colorado, Kaiser Permenente, The Nature Conservancy, University of Colorado Boulder (multiple positions) and the Water Research Foundation.

PRSA Colorado Announces 2016 Board of Directors

PRSA Colorado announced it 2016 board of directors:

Executive Officers

  • President: Nicole Yost, founder and president, Fyn Public Relations
  • President-Elect: Renee Robinson, APR, Ball Corporation
  • Immediate Past-President: Cara Crifasi, co-founder, Evoke Creative Services
  • Secretary: Suzanne Trantow, Aguilar PR
  • Treasurer: Jerry Brown, APR, independent practitioner

Assembly Delegates

  • Elizabeth Jumel, APR, president, Jumel Public Relations
  • Elisabeth Monaghan, APR, independent practitioner
  • Diane Mulligan, APR, president, Mulligan & Co. LLC
  • Stacey Sepp, APR, principal, Xstatic Public Relations
  • Dana Stone, external communications director, Elavon, Inc.

Directors

  • Michelle Ellis, partner, Orapin Marketing + Public Relations
  • Kelly Janhunen, senior account director and partner, Linhart Public Relations
  • Michelle Kern, business development manager, Onyx Data Solutions
  • Claudia Morlan, account director, Elmore Public Relations
  • Jessica Sidener, director of communications, Arapahoe Library District

Grayling to Work with Women’s High-Tech Coalition

Grayling has partnered with the Women’s High-Tech Coalition (WHTC) to elevate the organization’s profile in the media, the member community and other tech influencers. The non-profit organization brings together leaders in the tech world and government to exchange ideas and advance women’s careers.

“We are thrilled to have Grayling join us as a sponsor and partner,” said Missy Foxman, executive director of WHTC. “Our group has reached the pivotal point where Grayling’s expertise will benefit not only our organization, but also the overall sector of women working in the technology industry and on public policy related to technology.”

Denver PR Jobs

Among those hiring this week are Beaver Creek Resort, CAMPUSPEAK, Colorado College, Colorado Department of Human Services (CDHS), Colorado Hospital Association, Colorado State University, DMI, HomeAdvisor.com, INK Public Relations, Linhart Public Relations (internship), Matter Communications, New Era Colorado Foundation, Pinnacol Assurance, Poudre School District, Professional Bull Riders, Prologis, Pueblo Community College, USA Swimming, and USA Wrestling.

Also, Clement | Peterson, located in the Highlands, is looking for someone who has 2 to 5 years experience with some PR agency experience.

Denver Preschool Program Issues RFP for Web, Comms Services

The Denver Preschool Program has issued a Request for Proposal (RFP) for management of its Outreach and Communications, which includes five major projects – Strategic Communications Consultant, Community Outreach, Public Relations & Copy Writing, Design, and Website Development.

Response options include responding as a single entity to complete all projects, responding as a single entity to any one project or responding as a single entity to any combination of projects. The deadline to respond is Nov. 6, 2015.

Denver PR Jobs

Among those hiring this week are CNN-Denver (intern), Colorado State University, Community Crisis Connection, Denver Public Schools (DPS), Flatirons Construction, Foothills United Way, GBSM, ikeGPS, Janus Capital Group, KGNU, Lockheed Martin, REMAX, Sky Hi News, The Gathering Place, The Nature Conservancy, University Center for the Arts (CSU), University of Colorado’s Conference on World Affairs, University of Denver Daniels College of Business, USA Rugby and Zimmer.

2015 DPC Gridiron Show

Tickets are still available for next week’s Denver Press Club Gridiron Show.

Who’ll be on stage? Gov. John Hickenlooper and his band will make their annual appearance. Longtime DPC member and new Denver City Council member Kevin Flynn has written a song to the tune of Canned Heat’s “Let’s Work Together” that he’ll perform.

Rep. Jonathan Singer and other state legislators will perform one song. And the core cast: Edie Sonn, Cynthia Rose, Ruth Darling-Goldberg, Cynthia Hessin, Bruce Goldberg, Tom Corona and newcomer Phil James.  Plus Hank Troy on piano and Julia Hays on violin. Fred Brown will serve as emcee.

The songs will skewer such topics as Donald Trump, Tom Brady, New Jersey Governor Chris Christie, the Animas River spill, Hillary Clinton, presidential candidates, RTD’s train to DIA and more.

Denver PR Jobs

Among those hiring this week are Aiello Public Relations and Marketing (paid internship), Adams 12 Five Star Schools, Arrow Electronics (internship), City of Lakewood, CoBank (internship), CU Presents, DMI, Global Advances in Health and Medicine, International School of Denver, Medical Group Management Association, Safe Shelter of St. Vrain Valley, Water Research Foundation and Wheat Ridge 2020 (part time).

Denver PR Jobs

Among those hiring this week are CenturyLink; Colorado Department of Public Safety, Division of Homeland Security and Emergency Management (DHSEM); Eagle County; Linhart Public Relations (internship); Lockheed Martin; National Multiple Sclerosis Society; National Stroke Association; PetAid Colorado; RTD; The American Transplant Foundation; The Denver Post; Virtela; and Volume Nine.

Denver PR Jobs

Among those hiring this week are Barefoot PR (intern), Coalfire, Colorado Department of Personnel & Administration, Colorado Public Radio, Colorado Womens Golf Association, Colorado Youth Matter, CSU (Department of Journalism and Media Communication), DaVita, Free Speech TV, Jewish Community Centers of Denver, Kapost (intern), LOLA RED, Medical Group Management Association, Metropolitan State University of Denver, Pivotal Innovation, Sprocket Communications (freelance), Strategies 360 (intern), The Athletics Department at CU Boulder, The Catholic Foundation and The Metropolitan Denver Homeless Initiative (MDHI).

Denver PR Jobs

Among those hiring this week are Aiello Public Relations & Marketing, Webb Strategic Communications, WordenGroup PR, SSPR (Colorado Springs), AirFresh Marketing (intern), Big Brothers Big Sisters of Colorado, Blake Communications (street team), DaVita (intern), DMI, Habitat for Humanity of Metro Denver (intern), Jefferson County Open Space Division, Junior Achievement – Rocky Mountain (part time), Outlets at Loveland, Pinnacol Assurance, University of Colorado Anschutz Medical Campus and the Water Research Foundation.

Denver’s Dvorak Nominated for President-Elect of PRSA

Congratulations to JKD & Company’s Jane Dvorak, who has been nominated as president-elect of the national PRSA organization. The formal election will take place in November.

Jane has been a member of the PRSA National board of directors, served as a National PRSA Delegate At-Large, been a Western District Chair and is a former PRSA Colorado chapter president. She has been awarded the PRSA Small Business Award and is a PRSA Silver Anvil winner. And, in 2012, Jane was named the PRSA Colorado Swede Johnson Lifetime Achievement recipient.

Denver PR Jobs

Among those hiring this week are 9to5 (National Association of Working Women), Alteryx, Atlas Advertising, CH2M HILL, Colorado Department of Corrections, Comcast, CSG (intern), Denver Public Schools, Freedom Service Dogs, Johnson and Wales University, KUNC, RTD and the University of Colorado Denver | Anschutz Medical Campus.

Red Energy Inks New Clients, Adds and Promotes Employees

Red Energy has signed or renewed a number of clients, including Dr. John Mehall, Cardiac & Thoracic Surgery Associates, Dr. Reagan Anderson, the Colorado Dermatology Institute, Cowboy Star Fine Dining, Colorado Mountain Brewery and Mitch Yellen (Owner of Altitude Hospitality Group, Garden of the Gods Gourmet, The Pinery at the Hill, Taste at the Fine Arts Center, PEI Wealth Management, and the farm-inspired open kitchen Till.

Red Energy also added Ellie Rodriguez as executive assistant and Elena Daly as event coordinator, and promoted Cortney Quintero to integrated media manager and Sophie Shafter to senior content strategist.

B PR, CSG and CSU Land Bronze Anvil Awards

I’m way late on this, but a shout out to my friends Jordan Blakesley and BrieAnn Fast at B Public Relations for their national PRSA Bronze Anvil Award of Commendation. This year’s Bronze Anvil competition drew a total of 828 entries. Of those, only 71 organizations were selected by the Bronze Anvil Judges as Bronze Anvil Award of Commendation winners. And congratulations to CSG and Colorado State University, which also won Bronze Anvil awards this year.

GroundFloor Media Adds Incubator Concept as Client

Avanti Food & Beverage has selected GroundFloor Media (GFM) to promote the grand opening of Denver’s first collective eatery and restaurant incubator concept. The Avanti model allows both emerging and established chefs and restaurateurs to test concepts in a controlled environment that costs a fraction of what it would take to launch a traditional brick and mortar restaurant.

Located at 3200 Pecos Street in LoHi, Avanti will include seven self-contained eateries anchored by two bars offering craft beer—including 10 Dogfish Head Brewery taps and 10 rotating taps dedicated to showcasing the best of Colorado’s craft breweries, wine and unique cocktails.

Metzger Albee Wins BI ‘Campaign of the Year’

Metzger Albee Public Relations won Campaign of the Year for its work with IT security client Coalfire Systems in the Business Intelligence Group’s 2015 Public Relations Excellence Awards. The team at Metzger Albee designed the campaign to react and respond in real-time to ongoing cybersecurity news. The approach paired company thought leaders with reporters covering breaches and other IT risk management issues. As a result, Coalfire and its security experts were featured in top-tier outlets and trade publications yielding a signifiant increase in media coverage and website traffic.

B Public Relations Adds Social/Digital Manager

B Public Relations has added Merideth Milliner as social media and digital manager. Prior to joining the firm, Milliner was marketing manager for Lafrance Hospitality, where she developed and managed all facets of marketing campaigns for hotels, restaurants, event venues and catering departments. Most recently Milliner managed social media and e-commerce for Stonebridge Companies, a leading hospitality management and development company based in Denver.

CSG, CSU Big Winners at 2015 PRSA Colorado Gold Picks

Communications Strategy Group, JKD & Company, Cutter Communications, and Mulligan & Co. were the big agency winners at last night’s PRSA Colorado Gold Picks awards event. Using the proprietary and highly sophisticated Denver PR Blog formula to determine which agencies fared best (two points for a gold, one point for a silver, two additional points for the Grand Gold Pick/Small Practice/Nonprofit Best in Show awards), the results are:

1. CSG | PR (14 points) – Seven gold
2. JKD & Company (12 points) – Two Grand Gold Picks, Small Practice Award
3. Cutter (9 points) – Grand Gold Pick, Small Practice Award, one gold, one silver
4. Mulligan & Co. (8 points) – Four gold
5. Linhart PR (6 points) – Three gold
5. Philosophy (6 points) – Three gold
7. Blake (5 points) – Two gold, one silver
8. B Public Relations (4 points) – Two gold
8. Novitas (4 points) – Nonprofit Best in Show gold
8. WildRock (4 points) – Two gold
11. DStreet (3 points) – One gold, one silver
11. Webb (3 points) – One gold, one silver
13. Ayers PR (2 points) – One gold
13. CIG (2 points) – One gold
13. Gonder PR (2 points) – One gold
13. Monaghan (2 points) – One gold
13. Volume Nine (2 points) – One gold
18. Barefoot PR (1 point) – One silver
18. MGA (1 point) – One silver
18. Weber Shandwick (1 point) – One silver

And Colorado State University led the non-agency winners:

1. Colorado State University (14 points) – Seven gold
2. Leidos Engineering (4 points) – Two gold
2. University of Colorado/Skaggs (4 points) – Two gold
4. Kaiser (2 points) – One gold
5. Commerce City (1 point) – One silver
5. Colorado Health Foundation (1 point) – One silver
5. Denver Union Station (1 point) – One silver

The 2015 Special Award winners were:

• Pete Webb, Webb, Swede Johnson Lifetime Achievement Award
• Michelle Ellis, Orapin Marketing + PR, PR Person of the Year
• Meg VanderLaan, MWH Global, Business Person of the Year
• Amber DiGiallanardo, Linhart, Joe Fuentes Rookie of the Year
• Kristen Yantis, Malen Yantis, Mentor of the Year
• Margaret Fogarty, Farm Credit, Chapter Service Award

And the Public Relations Team of the Year was awarded to Sage Hospitality, Dunn Communications, Larimer Associates, dovetail solutions, and Aiello Public Relations & Marketing.

GroundFloor Media Adds Earth Balance as Client

GroundFloor Media has added Earth Balance as a client. Earth Balance makes a variety of plant-based, vegan products such as buttery spreads, nut butters and snacks. GFM recently helped Earth Balance announce its Responsible Palm Oil Commitment and is developing an ongoing national media relations campaign designed to raise awareness of the benefits of choosing a plant-based and dairy-free approach to eating.