Metzger Albee Wins BI ‘Campaign of the Year’

Metzger Albee Public Relations won Campaign of the Year for its work with IT security client Coalfire Systems in the Business Intelligence Group’s 2015 Public Relations Excellence Awards. The team at Metzger Albee designed the campaign to react and respond in real-time to ongoing cybersecurity news. The approach paired company thought leaders with reporters covering breaches and other IT risk management issues. As a result, Coalfire and its security experts were featured in top-tier outlets and trade publications yielding a signifiant increase in media coverage and website traffic.

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