Denver PR Blog


Competitors Marketing Off Chipotle’s Woes
January 22, 2016, 10:35 am
Filed under: Public Relations

PR Week reports:

Fast-casual restaurant chain Freshii is halving the cost of its Mexican menu items, when Chipotle shuts its doors on February 8 to meet with employees and discuss its response to E. coli outbreaks. Freshii CEO Matthew Corrin said in a statement, “We figured the least we could do was look after their customers while Chipotle pauses to recalibrate.”

How generous.


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